It was trending on Twitter all through Sunday evening). There was a certain amount of rolled-eye-scepticism about the 1975’s withdrawal from social media: that it was just a publicity stunt, that it was taking the mickey out of the group’s fervent fanbase (and this is a particularly fervent fanbase: within a couple of minutes of the Instagram post that announced the band’s disappearance, the image had more than 4,000 likes. Given the shape and the design, it looks as if it might be a cover for a forthcoming record. Where there was black before, now there is white. ![]() ![]() And now something new has appeared on them: a squared image that reverses the cover of the group’s debut album. Twenty-four hours after they went dark, the 1975’s social media accounts were reactivated – at midnight on Monday night. Well, the disappearance didn’t last long.
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